Books / The First 90 Days of Marketing a Service Business
The First 90 Days of Marketing a Service Business
by Steve Kennedy
Find. Win. Keep.
Ninety days, one week at a time, to find your best customers, say why you are the right choice, be found in local search, earn reviews and referrals, use email and social media without wasting evenings on them, show up in the community and test paid advertising carefully. Each week follows an invented pet care business, with plain steps, the mistakes people make, and five things to have done by Friday.
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Thirteen weeks
Find · Days 1 to 28
- Week 1Know Your Best Customer
- Week 2Say What Makes You the Right Choice
- Week 3Make the First Step Easy
- Week 4A Website That Turns Visitors Into Customers
Win · Days 29 to 56
- Week 5Be Found in Local Search
- Week 6Reviews and Reputation
- Week 7Referrals and Partners
- Week 8Social Media and Useful Content
Keep · Days 57 to 90
- Week 9Email and Text Messages That People Want
- Week 10Show Up in the Community
- Week 11Small, Careful Paid Advertising
- Week 12The Marketing Calendar and the Numbers
- Week 13The Day 90 Marketing Review
A sample: how Week 1 begins
Week 1: Know Your Best Customer The story.
Grace Kim had walked dogs in Port Alder for two years, first as a side job while she finished a veterinary technician program, then full time when she realized she loved the dogs more than the clinic. She had nineteen regular clients, a waiting list of zero and a nagging sense that she should have more.
She called Dana Whitfield, who had cleaned Grace's apartment building for a year and had become, in that time, the person Grace called with business questions. Dana's cleaning business had grown from nine names on a legal pad to two employees and a waiting list.
"How do I get more customers?" Grace asked.
What comes with the book
- The 90-day checklist: every "Before Friday" list in one file.
- A printable 13-week calendar.
- Best customer worksheet.
- Message and positioning worksheet.
- Website checklist.
- Business listing checklist.
- Review request and reply templates.
- Partner one-page sheet template.
- Content plan and newsletter template.
- Customer value and ad test worksheet (Excel).
- Marketing calendar and marketing dashboard (Excel).
- Download every file from the book's bonus page; the link is in Appendix D.
- Works on paper, in a spreadsheet or in any system you use now. Each week ends with a short note on where All In One For Profit does that week's work.
- General guidance, not legal, tax or accounting advice.
What readers say
Free on an annual plan
Businesses on a paid annual plan of All In One For Profit get every book in the series free, inside the platform. See the plans at https://www.allinoneforprofit.com/pricing/, or take the setup assessment at https://www.allinoneforprofit.com/assessment/.
About the author
Steve Kennedy is the founder of All In One For Profit and All In One Nonprofit. He built the platform, and wrote this series, for the owners who do the work all day and the paperwork at night. More about Steve
The whole series
Six books: the small business owner, the private practice, the trades business, marketing a service business, running the books and your first hire: https://www.allinoneforprofit.com/books/